Tuesday, 6 May 2014

Project Evaluation: My Thoughts

The beginning of this module was fairly easy for me. There was none of the usual panic about trying to think of a concept for a project, I already had one. Over the summer I had planned a project that was supposed to be for the Advanced Creative Media Project, but didn’t really fit well for that module, so I decided I would do the same project for this module instead.

I had taken the idea of linking the project to last years final project and wanted something that followed the themes of fashion and music. I had already gathered some media for inspiration and started to build this blog so I had a good idea of where I was going with the project. Despite this I was nervous at the beginning of this module, because compositing isn’t really my strongest skill and I knew I needed to pull something out of the bag this year, especially as this module is level 7 and worth double the normal credits. I knew that I couldn’t cut any corners and would need to strive for the absolute highest quality of effects at every step throughout the creation of this video. I decided the best way to ensure high quality of every effect was to test them all first, so that is what I spent semester one doing. I did test shots of every effect I wanted to include in the video, and also some new ones just to see how they would look. Doing this made me feel a lot better about achieving the final video because I knew that I would be able to recreate every effect and do it to a higher standard. It was also a huge time saver because by the time it came to compositing the real video, I already knew the techniques that I needed to use. I would definitely do this again if I found myself in a position where I had the time to test before a project.

I also took the time to organise a test shoot in the green screen studio. I knew that the keying of this footage was going to be vital in how professional the video looked at the end, and getting a good key can only come from good lighting on shoot, so I wanted to test this out. I hired the studio and lighting and camera equipment and went down with friends to work out the lighting set up. This again turned out to be a massive time saver and meant the real shoot only took around one hour in total. The idea to pre plan the lighting did help me when it came to the keying and while there was room for improvement, I did manage to get a key that I was happy with for the most part. Whilst testing the lighting I also shot some footage so that I would have something to play with during the ‘tester’ period in semester one.

With all of my planning done by December, I organised the shoot and filmed before Christmas. I was lucky because I managed to find the perfect model for the video. One of my course mate’s friends looked perfect and was willing to help me, which I was really grateful for. In my experience it isn’t often that people are willing to help you for no reason other than they are nice people, and after having trouble with actresses last year, I was nervous about using outside help for a project. Having someone that looked the part rather than just any friend of mine also adds to the overall look of the video and I think makes the whole thing look more realistic and professional.

With my footage ready and all of my effects planned out, I spent the next few months gradually building this video up, literally layer by layer. I spent a lot of time going back and forward between compositions and ended up doing quite a bit of unnecessary work, but it was all a learning curve and I actually really enjoyed it. I was very aware of not rushing through each effect and making sure I was 100% happy with it before moving on to the next stage. During the compositing there were one or two things I had to change, for example the ‘removing underwear’ technique, but this was something I had a feeling would happen after I had failed to achieve what I wanted during the test of this effect. I adapted things as I went along and kept at it until I was at a place where I was half happy with it and half out of ideas. This is when I turned to my tutor for his feedback. I was really glad that I had achieved all of the effects I had planned for, but there was something missing. Luckily, with a fresh eye my tutor was able to give me some suggestions that got my creativity going again and I was able to revisit a lot of things and make improvements until I was much happier with the final outcome.


I think that if I had more time I would continue to look into new effects and techniques that I could learn and apply to build the video even more, but with the time and ideas I had I am very happy with what I have produced. I feel as though over the last four years at university I have learned what makes a great piece of work and I think that I have finally found the balance between concept, content and quality and I am really proud to add this video to my collection of work.

Fashion Catwalk Video


All changes have been made and the video is complete!

Monday, 5 May 2014

Redoing 3D text graphics

Yesterday I spent over 6 hours redoing the 3D text and putting it into all of the compositions. I then rendered all of the shots out ready to go back into the edit. I will do the edit today and then put the whole sequence back into After Effects for the very final effects, the camera flashes.